Autoglass is planning to increase its PR activity in the coming year and are looking for a new agency to take on their account and enhance the windscreen company’s profile. The business intends to invest in social media activity and increase online traffic to enhance sales and galvanise their vision for the brand.
Sarah Day, whose previous role was with easyJet as their communications manager will be heading up the new PR initiatives for the company. Talking about her new role in an article for PRweek, Day explained: “We’re becoming more ambitious for 2011. We’re looking for agencies that can advise on how we can reach our objectives.” A shortlist of agencies which might take on the account will be announced next month.
-- Dated: 06/05/2010 (Image Copyright - John Marchan)
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