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In the same month that Kahlua (a brand owned by Pernod Ricard) was assigned to Lucre for PR work, another Pernod Ricard drinks brand managed by subsidiary Chivas Brothers, Ballantine’s Whisky has been won as an account for rival PR firm John Doe.
The agency was appointed to work on international PR for the whisky brand along with a team comprised of digital and advertising agencies, tasked with integrating campaigns in the UK and abroad. The whisky company released information that it planned to sell a limited edition gift tin of its 12 Year Old whisky over the festive season and various arts events, advertising projects and merchandising plans are linked with the special edition product.
(Image - Scotch_Whisky - Wikimedia Commons - 2005 - Andre Karwath)
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