Several Healthcare PR Specialists in the UK have been approached by Roche to promote their Cancer Drug, MabThera. The account is still up for grabs and reports have surfaced that Amy Brice, the head of Roche’s Oncology arm is managing the pitching progress.
The account was previously managed by Ketchum who have elected not to present a new pitch for the account. The drug is an important treatment for non-Hodgkin’s lymphoma and harvested from Chinese hamster ovary cells before being supplied as a clear, sterile drug for intravenous applications.
-- Dated: 07/05/2010 Image Copyright - Andres Rueda (2008)
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