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Weber Shandwick Sport has been chosen to launch and promote British Champions Series Horseracing, a classic feature of the sporting fan’s calendar. Working in association with the British Champions Series and 10 UK racecourses the agency will promote the series by launching a powerful communications strategy.
The chief of the British Champions Series Karl Oliver commented on the partnership, recently telling PR WEEK that Weber Shandwick: “demonstrated not only a track record of launching new sports properties and changing consumer behavior, but also an energy, passion and determination to work with us on this major new sporting series.”
The series will begin at Newmarket on the 30th of April with the 2,000 Guineas and end on the 15th of October at Historic Ascot for British Champions Day.
(Image - Racing, Ascot, Steve and Jemma Copley, Flickr Creative Commons, 2009)
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