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PR activities across the UK and Ireland for the Dubai-based hotel chain Jebel Ali are going to be handled by Lucre following a competitive pitching process.
A six-way pitch to promote the hotel company was won by Lucre and the agency intends to improve the profile of Jebel Ali by using a mix of both traditional PR and digital media campaigns.
To entice UK and Irish holiday makers, Lucre will especially highlight Jebel Ali’s diverse portfolio of hotel locations, from mountain ranges to desert ranches and beach resorts. Talking about the deal with PR WEEK, Sally Hetherington from Lucre explained: ‘The company is set for significant growth over the coming years as it realises its plans to develop a more global hotel offering and we have developed a PR campaign to help meet those objectives.’
(Image - Beach Dubai - Liv Unni Sodem, Flickr Creative Commons, 2006)
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