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One of the UK’s biggest consumer brands for baby and toddler goods, Cow & Gate has selected Frank PR and is launching a huge campaign with them in order to promote nutrition for toddlers and create a buzz about the brand’s Growing Up Milk.
The company which is owned by Danone is seeking to educate parents and raise the profile of the brand overall. They split from Brave when the PR agency’s founders voluntarily elected to close their doors earlier this year.
Frank is planning to conduct a Toddler Census in order to find out more about what the life of a UK toddler is really like, in terms of their clothing, lifestyles and the types of food their parents feed them. They’re planning a lot of digital work (especially relating to mummy bloggers) traditional media relations and social media activity as well as word-of-mouth success.
(Image - Stefan Kuhn - Milk, Flickr Creative Commons, - 2003)
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