 |
Good Relations is set to work on national PR campaigns for the Subway franchise after a six-way pitch. The agency will be working in collaboration with the company’s already established advertising team at McCann Erickson and Subway’s branding team at Momentum. The previously employed agency, Townsend, is reported to still be offering some regional and national public relations aid to the sandwich company too.
Campaigns are reported to be highly consumer focused and Good Relations are going to be running the press office duties daily, in addition to providing crisis and issues management on a national scale.
(Image - Sandwich, George Hatcher, Flickr Creative Commons, 2009)
If you thought this was an interesting article you may also want to have a look at our Consumer PR jobs section.
|
