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East London is set to be Great Britain’s answer to Silicon Valley and Hill & Knowlton have been hired to help establish the area’s new reputation. The agency has retained the account with the UK Trade & Investment’s Tech City Investment Organisation (TCIO.) The program for East London was initiated in 2010 by PM David Cameron and aims to give London a globally-leading centre for technology.
Companies such as Facebook, Vodaphone, Intel and Google already have a vested interest and have committed to involvement or bases in the area re-purposing Olympic Park from use for the Olympic Games to appealing, grand-scale office facilities. TCIO will aid companies which are eager to set up a base in the refreshed area and the organisation’s spokespeople hope that digital and creative companies will be attracted to East London and significantly boost the area.
(Image: Sunset Over London Bridge, Docklands Boy - 2008 - Flickr Creative Commons)
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