 |
The popular Hello Kitty brand has created a high-fashion brand aimed at adults named Pynkiss and the company has enlisted Xpert Communications to help to promote the launch of the new product ranges, stores and website.
According to PR Week, the account which Xpert Communications has won from the company is worth in the region of seven-figures and will be a global account. The new high-end grown up brand is due to launch at Milan Fashion Week in September and major markets which the launch will target include: Europe, the Middle East, North Africa and of course, Asia and the Far East.
The first real stores and concessions for the Pynkiss brand are scheduled to open in Tokyo and Korea early next year, while orders through an online store are expected to become available next summer.
(Image - Hello Kitty Beanies - SomeDriftwood, 2010, Flickr Creative Commons)
If this article was of interest to you, our Consumer PR jobs sections might also be of interest.
|
