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The sports and outdoor brand Hi-Tec famous for their comfortable and durable footwear has retained their previously appointed agency Threepipe following a competitive pitching process. The PR and social media drive which Threepipe has planned for the sportswear company is aiming to deliver key messages regarding Hi-Tec products performance, innovation and design.
The coverage is expected to be national and focus on sport and consumer media as well as outdoor oriented publications and websites. Threepipe’s Associate Director David Robinson, will be reporting to Helen Durant the UK Marketing Manager at Hi-Tec Sports during the campaigns.
As well as a traditional PR programme, the agency is developing and launching social media strategies to deeply engage the popular sports brand’s consumer-base.
(Image - Hi-Tec Website Logo, 2011, Copyright Hi-Tec)
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