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Hotfrog the online business directory, have chosen Weber Shandwick to support their brand in three international territories. They are using the PR Company to raise their profile across the pond in the US, down under (in Australia) and right here in the UK.
The account calls for a digital communications coupled with an integrated traditional PR programme and Hotfrog presently has over 61 million listings posted internationally. They are also operating in 36 different world markets and provide Weber Shandwick with yet another exceptional client.
Lisa Popplewell commented on the account acquisition in PR Week, saying: “We are delighted to be partnering with Hotfrog as the company enters such an exciting phase of growth.'”
Weber Shandwick’s Australian offices will manage the account.
(Date: 04.11.2010 -- Image: wn.com ©Creative Commons License 2010)
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