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Lucre has been chosen to undertake PR work for Kahlua which is owned by the Pernod Ricard Group and they are using the agency for both general PR (traditional and digital) and for experiential project work. The Pernod Ricard Group also owns brands such as Jameson Irish Whisky, Absolut Vodka and Malibu coconut rum.
A spokesperson for Kahlua said that it was Lucre’s good performance in the past which made the PR agency the obvious choice for the brand. They also praised Lucre’s creative concepts. The agency is aiming to provide customers with information on how versatile Kahlua is and will be organising experiential regional tests to show people how to experiment with the liqueur and demonstrate the drink’s adaptability.
(Image - Kahlua - Wikimedia Commons - 2009 - StoliNL)
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