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Following a competitive pitching process, Lexis PR has been selected by Reckitt Benckiser to run consumer-focused campaigns for the air freshener brand Air Wick. This will be the first time that the consumer healthcare company, renowned for household brands such as Strepsils, Veet and Durex has issued Lexis PR with a brief.
Air Wick, Touch of Luxury products will be promoted by Lexis in conjunction with the company’s other marketing agencies. Largely the PR activity will centre on increasing the brand’s membership club which is called the Fresher Homes Club and is a reward scheme for customers. The club already boasts a membership of over 300,000 people.
A spokesperson for Air Wick said the company was delighted with the decision to work with Lexis and that the PR agency showed a clear understanding of both the company’s audience and objectives, demonstrating account-winning creativity during the pitching process.
(Image - Air Wick Logo, MSB Blog, 2010 Creative Commons Copyright)
If you found this article interesting you might also be interested in having a look at our Consumer PR jobs and Healthcare PR jobs sections.
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