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A deal which is thought to be in the region of seven figures by PRWEEK was recently won by Ketchum, promoting Morocco as a tourist destination in various key European territories including the UK, Germany, France, Italy, Spain, the Netherlands and Belgium. The National Tourism office appointed the agency after reviewing their projects and is set to work with the agency for the next three years.
Speaking about the decision a spokesperson for the Moroccan National Tourist Office described Ketchum as having ‘as strong expertise’ when it came to tourism and international account management and said that the agency also had an ‘understanding of economic challenges’ along with good sector knowledge.
(Image - Moroccan Frills - Morocco - 2008- Wikimedia Creative Commons)
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