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MSLGroup has signed a business alliance contract with the Japanese communications agency Dentsu.
The agreement will give Dentsu access to MSLGroups network and offer the agency new opportunities in Japan. Speaking about the arrangement in a PRWeek article, a spokesperson for Dentsu said that the alliance was forged because the agency understood that global relationships could benefit Dentsu’s growth and development. The spokesperson also said that by leveraging MSLGroup’s network the company could significantly enhance client support.
In signing the business deal Dentsu can now access MSLGroup’s 2,500 employees globally. MSLGroup CEO, Oliver Fleurot was excited about the arrangement describing MSLGroup as ‘uniquely placed’ to support Dentsu.
(Image: Handshake, Dragonart, 2009 Creative Commons Attribution License.)
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