Tonic Life Communications, the well-known Healthcare Communications Agency will be handling an account which launches a special type of honey to UK markets.
The honey is being sold by a company called Healing Honey International and it is made by bees in Chilean rainforests.
Active H2O2NEY, will be in stores soon but it is very
different to other honey products because unlike its competitors it has
antimicrobial properties which help it to fight bugs such as E.Coli and MRSA.
In fact, independent studies have confirmed
the honey’s powerful effect on killer hospital bugs such as salmonella and the
MRSA virus. The Healthcare PR Agency was chosen to represent Healing
Honey International following a successful pitch, despite sticky competition
from other excellent agencies.
Tonic Group’s CEO Scott Clark will lead the brief and
commenting on the new account in a PR Week article, Clark
said: “Active H2O2NEY is a natural
product with some ‘supernatural’ powers. It’s very exciting to see the
groundbreaking research discoveries being made…”
(Image - Honeycomb, Flagstaffphotos 2006 Wikimedia Creative Commons)
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