TripAdvisor, a popular travel review website where registered users post details about the highs and lows of business trips, hotel stays and holidays is seeking a new PR agency to promote it throughout Europe.
A spokesperson for TripAdvisor, the UK Communications Director Emma Shaw was recently quoted in a PR Week article as saying: “We’re in the process of selecting a new agency.” Experts speculate that the focus of the brief will be to raise the site’s profile with top industry influencers and consumers.
The site also recently changed its longstanding slogan and we suspect that other changes to branding and the company’s PR approach may be in the works.
(Image - Beach - Jeremy Vandel - Flickr Creative Commons 2005)
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