 |
In a bid to change perceptions of the brand as ‘just a payment firm,' Visa has assigned Hill and Knowlton to bring the business in to public consciousness as a ‘technology company’ within both the consumer sector and B2B sector.
The new PR campaigns will focus on the European perception of the Visa brand and the company intends on investing in the region of €100 million in contactless payment, mobile payment and ecommerce technology solutions.
There is a growing awareness of alternative payment methods (contactless, mobile, alternative ecommerce payment systems) and some start ups and long established businesses are set to ‘challenge visa’s foothold’ according to PR Week.
A spokesperson for Visa Europe described the initiative to alter Visa’s brand perceptions, saying: “In the past, Visa has not talked about its strong tech background and pioneering innovations around touchless and mobile payments. [We] want [Hill and Knowlton] to help us promote [the fact] that Visa gets this technology right, first time, so that consumers and businesses know our system is secure with all the fail-safes [which come along with] a Visa card.”
(Image - Visa Card - Flickr Creative Commons - MoneyBlogNews - 2010)
If you thought this article was interesting, you may also want to take a look at our Consumer PR jobs or Tech PR jobs section.
|
